Mirage is a series of collection perfect for summer day and night. Working with creative and editorial director, I worked on social strategy and created branded voice and content for online and social.
[Video] Mirage Noir Hero Flim
Get lost in the iridescent, shade-shifting hues of a steaming summer night, with quixotic colour designd to surpass your dreams. Is this mind-bending vision of noir-tinged opalescent colour an illusion or delusion?
Digital content creation for Mirage Noir
Concepting and art direction of photoshoots + design execution for additional content on global digital
[Video] Mirage Noir Cutdowns
[Video] Strobe, Prolong wear, Matte Hero Flim
Waking up after a magical night out. It's your time to gleam, beam and strobe your way into the spotlight. Keep your cool, even in the summer haze
In addition to existing content, created video cutdowns and digital content for Strobe, Prolong wear and Matte
[Video] Strobe, Prolong wear, Matte Cutdowns
Photographer & Director – Jeff Burton / Creative Director, Art Director — Enrico Perondi, Paul Recalde / Photographer for secondary: Carol Orlando
MAC x Aaliyah is 90s-galm collection inspired by Aaliyah’s music and style. MAC collaborated with i-D magazine/Vice to create video content such as interviews about Aaliyah supporting MAC x Aaliyah collection. I worked with creative director to build a strategy for social media and created branded content for global digital: concepting and art direction of photoshoots + design execution for additional digital content, interview video edit, BTS images curation, IG stories creation, etc
Built social strategy having 3 phases: Tease, Launch and Sustain
Working with photographer, I developed a concept and art-directed to create impactful visuals for revealing products before launch
[Video] MAC X Aaliyah BTS
[Video] Teasing Instagram Stories
Created teasing Instagram Stories before revealing shade and product names
Creating product smoosh shots for additional content for social
Creative Director: Paul Recalde/ Photographer: Carol Orlando
#ArtDirection #Digital #ContentCreation
Covered AW18/ SS18/ AW17/ SS17 Fashion Week
I have created and managed content for Fashion Week in New York, London, Paris, Milan including backstage direction of trend content and photo and video shoots, Instagram stories and daily posting assets creation onto global channels: Instagram, Facebook, Tumblr, Snapchat and Pinterest.
Mostly had 6 - 12 hours turnaround time to create and push live content on global social channels
Tumblr content and design
[Video] Animated content for shows
[Video] Animated artisty content
Worked with artists at backstage and created content for social
Arrows: Design & Travel Conference
#ArtDirection #Branding #Digital #Print
"Arrows," travel and design conference in New York, hosted by New York Times and Miami International Airport is imaginatively created and designed. The visual elements are related to the main focus of 2016 travel and design conference which is wayfinding.
[VIDEO] Advertising Video
Designed UX/UI for official website
Tom Ford Beauty Digital
#Digital #UX/UI #WebDesign
Created digital assets and interface design for Tom Ford Beauty: E-commerce, UX/UI, gifs, video editing, digital banners, emails, etc
I designed spatial identity changing depending on quality of a space for two museums, New Museum and 21st Century Museum built by SANAA architectural firm based in Tokyo, Japan. Each element extracted from distinctive characteristics of the architectures represents the sense of sight, sound, touch, and time in the space.
Sense of sight is relative to solar radiation and density of population, sense of sound to noise level and sense of touch to temperature. These variables of sense and time dictate the ever-changing shapes and positions of the elements. The elements are changing depending on values of each sense.
The system is implemented and located in the lobby as a modern cube-shaped cornerstone mostly located on an outer wall to commemorate an architectural information. At the same time, the system is applied on the museum's print materials such as tickets and letters to show the sensory identity at that time when the materials are created or printed.
[VIDEO] New Museum Spatial Identity
New Museum (New York, NY USA)
21st Century Museum of Contemporary Art (Kanazawa, Shikawa, Japan)
Sensory identity is printed on tickets differently every time when they are printed.
[Process] Elements from IAC building by Frank Ghery
[Video] Real-time Changing Identity
Experimental work with IAC building by Frank Ghery
Tom Ford Beauty - Lips and Boys
Created digital assets for Lips and Boys collection, designed and implemented in-store promotional app at Saks Fifth Avenue and Bloomingdale’s in 2017
[Video] Lips&Boys Panoramic Video for in-store LED display banner
#SpatialIdentity #Interactive #DataVisualizaton
Data visualization system for a space is created as spatial identity of a space. Using Heron’s formula, a projector is showing 3D shape of the spatial identity changing depending on temperature of a space which is relative to colors of the form; noise level to size and density of people to number of vertex.
The Grand Budapest Hotel
#ArtDirection #Print #Typography #Photography
The book is designed with two different subjects: a script of a movie, "The Grand Budapest Hotel," and historic content related to each chapter in the script. Considering several different content such as its dialogue, scene description, setting and etc, the book is designed with the script having elaborate typographic elements and the overprinted content showing interesting visuals.