MAC x Aaliyah is 90s-galm collection inspired by Aaliyah’s music and style. I worked with creative director to build a strategy for social media and created branded content: concepting and art direction for photo shoots for online and social media, interview videos, BTS images, and IG stories
For tease, I worked with photographer to develop a concept and create impactful visuals for Aaliyah collection.
For launch and sustain, I and creative director worked with Vice on interview videos with Timbaland, Missy Elliott, Kiki, etc, BTS images. Also, I and photographer shot and created product overlay smooshes to support the products and increase sales.
Creative director: Paul Recalde / Photographer: Carol Orlandos
#ArtDirection #Branding #Digital #Print
"Arrows," travel and design conference in New York, hosted by New York Times and Miami International Airport is imaginatively created and designed with visual elements. The elements are related to the main focus of 2016 travel and design conference which is wayfinding.
[Video] Arrows: all about wayfinding
Tom Ford Digital
#Digital #UX/UI #WebDesign
Digital advertising and marketing materials for the brand are created: Gifs, video editing, digital banners, emails, e-commerce Interface design, etc.
[Video] Lips&Boys Panoramic Video for a retailer in China
Editing exiting videos
Digital banners for e-commerce and retailers
The Grand Budapest Hotel
#ArtDirection #Print #Typography #Photography
The book is designed with two different subjects: a script of a movie, "The Grand Budapest Hotel," and historic content related to each chapter in the script. Considering several different content such as its dialogue, scene description, setting and etc, the book is designed with the script having elaborate typographic elements and the overprinted content showing interesting visuals.
Tom Ford: Promotional App
Launched and implemented in-store at Saks Fifth Avenue and Bloomingdale’s in 2017
Google Play Music Instagram
#Digital #SocialMedia #Strategy #Illustration
Created social strategy and assets for Google Play Music Instagram
Google play music instagram
Work created at Translations LLC. / Creative director: Adam Vohlidka / Senior Designer: Dan Pulito
Man is the Measure
#Branding #DataVisualization #Print
It is spatial identity changing depending on quality of a space. Each element extracted from distinctive characteristics of the architectures represents the sense of sight, sound, touch, and time in the space.
Sense of sight is relative to solar radiation and density of population, sense of sound to noise level and sense of touch to temperature. These variables of sense and time dictate the ever-changing shapes and positions of the elements. The elements are changing depending on values of each sense.
The system is implemented and located in the lobby as a modern cube-shaped cornerstone mostly located on an outer wall to commemorate an architectural information. At the same time, the system is applied on the museum's print materials such as tickets and letters to show the sensory identity at that time when the materials are created or printed.
[Video] Sensory Identity of New Museum
Sensory identity is printed on tickets differently every time when they are printed.
[Process] Elements from IAC building by Frank Ghery
[Video] Real-time Changing Identity
Experimental work with IAC building by Frank Ghery
21st Century Museum of Contemporary Art (Kanazawa, Shikawa, Japan)
New Museum (New York, NY USA)
Created graphics for articles and covers
I designed FOB and spread pages or Inked and Inked Girls Magazine.
At Inked magazine which offers the best tattoo style, I had an opportunity to design a cover and a spread published on an issue July/Aug 2013
#SpatialIdentity #Interactive #DataVisualizaton
Data visualization system for a space is created as spatial identity of a space. Using Heron’s formula, a projector is showing 3D shape of the spatial identity changing depending on temperature of a space which is relative to colors of the form; noise level to size and density of people to number of vertex.
Hide and Seek
#Branding #Campaign #Print
Protecting Personal Data
The campaign is executed to advise and warn about personal data online with a concept of a game, "Hide and Seek." It sets out to evoke the experience and power of the campaign within a familiar space. Audiences who are in the role of hiders play the game without knowing trying to hide personal information from blue silhouette seekers.
* Exhibited at "Conscientious Communicators Exhibition"
*Selected as one of well-executed campaigns
Collaborated with Thomas Wong, Shreyansh Agarwal, and Pui-Lam Wong
#Branding #ProductDesign #Print
Water Museum designed by Itami Jun is selected as a place for a restaurant for branding. It is absorbing the greatness of the nature into the space. The architecture is imaginatively transformed into a restaurant, "Baram," meaning “wish” and “wind” in Korean, where customers feel the roughness and greatness of nature, especially, wind, warmth of the sun, and sense of the softness of stones.